Diffusing Molecules #1

Eau Majesty @ Neue Galerie, N.Y

Diffusing Molecule #1

The idea was to develop an advanced room diffusing edition of my fragrance EAU MAJESTY (Saint Charles, Vienna) for the Neue Galerie, New York.

During the exhibition FRANZ XAVER MESSERSCHMIDT 1736-1783: FROM NEOCLASSICISM TO EXPRESSIONISM the whole museum was supposed to be smelling like a blossoming Royal Orangerie …



Im Prater blüh´n …

Duftinstallation / Smellscape

"Im Prater blüh´n wieder die Bäume", Duftinstallation im öffentlichen Raum

“Im Prater blüh´n wieder die Bäume”, MuseumQuartier

IM PRATER BLÜH´N WIEDER DIE BÄUME, Smellscape / scent installation, 2016
(In Prater the trees are blossoming again)

A project commissioned for Wir-sind-Wien-Festival
Public Space, Vienna – in cooperation with: Kunst Haus Wien / Museum Hundertwasser, Historical Museum of Vienna, Museums Quarter Vienna, The Austrian Museum of Folk Life and Folk Art.

With „In Prater the trees are blossoming again “ Paul Divjak is focusing on the diversity of urban smell and the manipulation of our olfactory surroundings. Setting up temporary smellscapes (olfactory interventions) the artist is transferring odours of famous Vienna Prater (the Emperor´s former hunting grounds) into the very city center, and in front of several museums. The aroma of musty earth, woods, lime blossoms and lilac is to be experienced at urban locations, which usually are defined by the lack of any green.The audience is such invited into the realm of the sense of smell and to reflect everyday perceptions.
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Shake Your Molecules

Dancefloor aroma installation

“Ein gut riechender Club – magic!”

TOHUWABOHU //
Location: Prime Club, Vienna

B.visible live | Felix the Houserat | Roman Rauch | Nick Hanzo // 05.01.2018

7 Citizens x WillFling x Kido Soon | Roman Rauch (Life is for Living / Manifest) | Nick Hanzo (Happening) | Frisör Pop UP by SaLon NINA SAN // 02.02.2018

Dancefloor aroma energizing_by Paul Divjak (Saint Charles Vienna, Berlin)

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Diffusing Terpenes

KMH, Liechtenstein, 2022

"Diffusing Terpenes" © Paul Divjak / Bildrecht

“Diffusing Terpenes” © Paul Divjak / Bildrecht

“Diffusing Terpenes: The Effects of Forest Bathing” (Scent installation at the occasion of: “durchforsten”, KMH – küefermartishuus / Liechtenstein, 27.5 – 18.12. 2022)

Studies have shown the significant physiological effect forest atmosphere can have on humans. This circumstance has lead to the so-called trend of “forest bathing” (Shinrin Yoku). Scientists assume that the effects are achieved by breathing in the forest atmosphere, which contains various phytochemicals produced mainly by trees. So far, many terpenes prevalent in forest air have been found to have strong biological activities; their possible antiviral, antibacterial, antitumourigenic or neuroprotective effects have been demonstrated. Although research is increasingly focusing on the potential impacts, scientific data and evidence as well as the understanding of the potential and possible uses of terpenes are still lacking in many cases. — mehr —


Diffusing Molecules #2

Scent Design for the Museum of Natural History

Scent design for the travelling exhibition KINGDOM OF SALT / DAS WEISSE GOLD DER KELTEN [Clients: Museum of Natural History, Vienna / Museumspartner, Innsbruck]

Focusing on the newest interdisciplinary research, the exhibition shows the town of Hallstatt, located in the Austrian Alps, as a “cradle of Europe’s industrialisation”: a progression of settlement and mining over 7000 years.

Visitors can explore the displays in the shape of huge „salt blocks“, i.e atmospheric rooms, which provide ambient sounds, video projections, multimedia shows, computer animations – and historical on location-smellscapes.

For this show I´m providing –  in cooperation with German scent specialist Elke Kies from MagicBox – the Museum of Natural History (Vienna) with expertise, conceptual development and the exclusive creation of unique olfactory experiences: from the neolithic age up to 350 BC, from „untouched nature“ to the smell of „the global village“.

MARQ – Alicante/Spain [14.06.2013 - 31.01.2014]
WESTFÄLISCHES LANDESMUSEUM – Herne/Germany [23.08.2014 - 25.01.2015]
Staatliches Museum für Archäologie Sachsen [03.07.2015 - 03.01.2016]